Increase in ROI
Gretol can help you accelerate the development of Blockchain in smart marketing. We do this by providing a secure, data-centric, end-to-end blockchain solution to manage the entire business lifecycle.
With blockchain in marketing, multiple brands can tie up and form an alliance with a common reward points system. Once this system has been created, reward points from one brand can be used with another, leading to a win-win situation for the brands and the customer.
Blockchain technology can be used in this regard to remove all the middlemen involved in a transaction. Only the brand and the advertisement publisher are involved and are in direct contact, and payments are made automatically.
The ability to track and align truth through a standardized “smart contract” has major implications for business models. For example, if the delivery of advertising impressions and viewability is trustworthy and can be tracked, automated reconciliation and payments may be triggered according to clear terms.
A blockchain is a distributed, cryptographically-secure database structure that allows network participants to establish a trusted and immutable record of transactional data without the need for intermediaries. A blockchain can execute a variety of functions beyond transaction settlement, such as smart contracts. Smart contracts are digital agreements that are embedded in code and that can have limitless formats and conditions. Blockchains have proven themselves as superior solutions for securely coordinating data, but they are capable of much more, including tokenization, incentive design, attack-resistance, and reducing counterparty risk. The very first blockchain was the Bitcoin blockchain, which itself was a culmination of over a century of advancements in cryptography and database technology.
Historically, databases have incorporated a centralized client-server architecture, in which a sole authority controls the central server. This design means that data security, alteration, and deletion rests with a single point of failure. The decentralized architecture of blockchain databases emerged as a solution for many of the weaknesses of centralized database architecture. A blockchain network consists of a large number of distributed nodes––voluntary participants who must reach consensus and maintain a single transactional record together.
When a digital transaction occurs in a blockchain network, it is grouped together in a cryptographically-secure “block” with other transactions that have occurred in the same time frame. The block is then broadcast to the network. A blockchain network is comprised of nodes or participants who validate and relay transaction information.
Blockchain technology has a wide variety of benefits, for both global enterprises and local communities. The most commonly cited benefits of a blockchain are trusted data coordination, attack-resistance, shared IT infrastructure, tokenization, and built-in incentivization.
Web3 has become a catch-all term for the vision of a new, better internet. At its core, Web3 uses blockchains, cryptocurrencies, and NFTs to give power back to the users in the form of ownership.
Web3 gives you ownership of your digital assets in an unprecedented way. For example, say you're playing a web2 game. If you purchase an in-game item, it is tied directly to your account. If the game creators delete your account, you will lose these items. Or, if you stop playing the game, you lose the value you invested into your in-game items. As well as owning your data in Web3, you can own the platform as a collective, using tokens that act like shares in a company. Current payment infrastructure relies on banks and payment processors, excluding people without bank accounts or those who happen to live within the borders of the wrong country. Web3 uses tokens to send money directly in the browser and requires no trusted third party.